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Digital marketing services encompass a wide range of strategies and techniques aimed at promoting businesses, products, or services through online channels. Here are some common digital marketing services:

1. Search Engine Optimization (SEO): SEO involves optimizing a website's content, structure, and technical aspects to improve its visibility and ranking on search engine results pages. The goal is to drive organic (non-paid) traffic to a website.

2. Pay-Per-Click Advertising (PPC): PPC advertising involves placing targeted ads on search engines or other websites, and businesses only pay when a user clicks on their ad. Popular platforms for PPC advertising include Google Ads and social media advertising platforms.

3. Social Media Marketing: This involves using social media platforms like Facebook, Instagram, Twitter, LinkedIn, and others to reach and engage with a target audience. It includes activities such as content creation, community management, influencer partnerships, and paid advertising.

4. Content Marketing: Content marketing focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a target audience. It includes blog posts, articles, videos, infographics, ebooks, and more.

5. Email Marketing: This involves sending targeted messages and promotional materials to a subscriber list via email. It is used to nurture leads, build customer loyalty, and drive sales.

6. Conversion Rate Optimization (CRO): CRO aims to improve the conversion rate of a website or landing page by analyzing user behavior and making data-driven optimizations. The goal is to increase the percentage of visitors who take desired actions, such as making a purchase or filling out a form.

7. Influencer Marketing: Influencer marketing leverages the popularity and influence of individuals with large social media followings to promote products or services. Brands collaborate with influencers to reach their target audience and increase brand awareness.

8. Analytics and Reporting: This involves tracking and analyzing data from various digital marketing efforts to measure performance, identify trends, and make informed decisions. Tools like Google Analytics provide insights into website traffic, user behavior, and conversion rates.

9. Online Reputation Management (ORM): ORM involves monitoring and managing a brand's online reputation, including addressing negative reviews, managing social media comments, and responding to customer feedback. The goal is to maintain a positive brand image and manage any potential reputation issues.

10. Mobile Marketing: With the rise of mobile devices, mobile marketing focuses on reaching and engaging users through mobile apps, mobile-optimized websites, and targeted mobile advertising.

It's important to note that different businesses may require different combinations of these services based on their goals, target audience, and industry. Many digital marketing agencies offer a mix of these services tailored to the specific needs of their clients.